In 2021 Lemon & Paeroa introduced a marketing campaign named "Area Manu". It started off having a guy in space, dressed in a space suit, who jumps from a platform to no cost tumble to the ground, and eventually landing inside of a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa commenced Manu Utilized Sciences Aotearoa (MASA) w